Netherlands offers free pickled herring as Covid jab incentive
Country becomes the latest to encourage uptake by offering a traditional early-summer delicacy
After Russia offered cars, Washington state spliffs, Indonesia live chickens and Hong Kong the chance of a £1.2m apartment, the latest country to reward people who show up for their Covid shots is the Netherlands – with soused herring.
Early batches of Hollandse nieuwe, or new-season Dutch herring, a traditional delicacy consumed to the tune of 75m a year, are being distributed to vaccination centres around the country as an encouragement for people to get their jabs.
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