How Australia’s vaccination ad campaign compares with the rest of the world – video
New Zealand has its metaphorical door to freedom. Singapore is leaning on disco. America has presidents and beer, while the UK is calling upon celebrity. As Covid-19 vaccination efforts continue around the globe, countries are calling on a wide array of communication methods and using humour and emotional connections to encourage people to get the jab. In contrast, Australia is playing a straight bat to reassure the population about vaccination
• From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines
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