‘Hate-wear’ and ‘sadwear’: fashion’s new names for lockdown dressing
NYT and Esquire coin terms for the ways people are expressing frustration through clothes
With online sales booming but retail in sharp decline, the pandemic has changed shopping for ever. Practical, comfortable items suitable for a lifestyle of working from home and occasional trips outside – such as Ugg boots, Crocs and trousers with elasticated waistbands – have seen rising sales.
But with many of us grappling with our emotions during lockdown, the way we feel and speak about our clothes has altered too.
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