Cupid’s needle? UK under-30s wooed with dating app vaccine bonus
Apps such as Hinge and Bumble will offer benefits to vaccinated users amid fears of low take-up
First came the idea of making Covid vaccinations mandatory to go to the pub, while Israel offered free pizza and beer with a shot. Now UK officials have hit on what they hope is an even more persuasive reason for young people to get their jab: more chance of getting a date.
In an eye-catching policy coinciding with the rollout of vaccinations for the under-30s beginning this week, the Department of Health and Social Care (DHSC) has teamed up with popular dating apps to encourage take-up of the programme.