CrossFit CEO Greg Glassman resigns after offensive George Floyd and coronavirus tweets
Fitness program lost key partnerships, endorsements and the business of hundreds of affiliated gyms around the world after Glassman tweets
The founder of the US fitness brand CrossFit will step down from his position as CEO following a disastrous few days that have seen the fitness program lose key partnerships, endorsements and the business of hundreds of affiliated gyms around the world.
The move comes after a pair of offensive tweets by Greg Glassman. On Saturday, in response to a tweet from the research centre Institute for Health Metrics and Evaluation, which stated “Racism is a public health issue”, Glassman tweeted “It’s FLOYD-19”, in reference to the police killing of George Floyd, whose death has sparked a global protest movement.